About Overlook

Overlook was founded by ecommerce and analytics consultants with over 10 years of experience helping thousands of companies make better decisions with their data.

After working with countless ecommerce marketing directors, we kept encountering the same fundamental problem: getting insights from marketing data was painfully slow and complex.

We watched talented marketers waste days navigating disconnected systems, trying to piece together answers to simple questions. We saw directors wait weeks for their data teams to fulfill analysis requests. We knew there had to be a better way.

Drawing on our expertise in analytics, AI, and ecommerce, we built Overlook to solve this problem. Today, we help marketing directors get from question to insight in minutes instead of weeks.

We bring over a decade of experience in ecommerce analytics and engineering. Our team has:

• Consulted with thousands of ecommerce companies
• Created the internet's largest instant analytics audit tool
• Achieved official partner status with Google, Meta, and Microsoft
• Analyzed billions of dollars in marketing spend

This deep expertise is baked into Overlook's AI. When you ask a question, you're getting analysis informed by years of best practices and real-world experience.