Analyze Merchant Center with AI

Stop digging through Merchant Center's confusing interface. Ask Overlook about your product feed, disapprovals, and Shopping performance in plain English.

One-click connection. Syncs with Google Ads Shopping data.

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Overlook AI analyzing Google Merchant Center data

Analyze your Merchant Center now

Product feed insights
without the headaches

Merchant Center is notorious for cryptic errors and hidden issues. Overlook surfaces what matters and explains it in plain English.

Disapproval tracking - Know which products are disapproved and why, with fix recommendations.

Feed health - See overall feed quality, coverage, and improvement opportunities.

Product performance - Identify best and worst sellers across your catalog.

Competitive insights - Understand how your prices compare in the market.

Google Merchant Center analytics in Overlook

Shopping campaign
performance clarity

Connect Merchant Center to your Google Ads data and see the full picture from product feed to purchase.

Product-level ROAS - See which products generate the best return on ad spend.

Impression share - Understand where you're winning and losing visibility.

Performance trends - Track product performance over time with anomaly detection.

Optimization suggestions - AI-powered recommendations to improve your feed.

Shopping campaign analytics in Overlook

Connect the full
ecommerce picture

Merchant Center data alone only tells part of the story. Overlook connects your product feed to your ads, analytics, and store data.

Google Ads - See Shopping campaign performance alongside feed health.

GA4 integration - Track clicks from Shopping ads through to conversion.

Ecommerce data - Connect product performance to actual inventory and sales.

Root cause analysis - Understand why certain products outperform others.

Full ecommerce analytics in Overlook

Built by marketers who got tired of waiting

We've spent 10 years helping ecommerce companies optimize their product feeds and Shopping campaigns. We've managed millions in Shopping ad spend and audited thousands of Merchant Center accounts.

We kept seeing the same problem: product disapprovals and feed issues that tank performance, discovered weeks too late.

So we built Overlook - the analytics tool we always wished existed.

  • 10 years of Google Shopping consulting experience
  • Millions in managed Shopping ad spend
  • Official Google Ads Partner
  • Creators of the internet's largest instant analytics audit

We understand Merchant Center inside and out. Join marketing teams who've taken back control of their data.

Learn About Us
Overlook team member

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Sandy, UT 84070

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