Free Google Analytics Audit
- Only Takes 90 seconds
- Checks over 70 common data errors
- Customized to your site's goals
- AI-Powered Explanations & Insights
- Did we say it's FREE?
What We Check
Brands That Found and Fixed Their GA4 Problems
Get Your Grade In 3 Easy Steps
Sign In with Google
Connect to Google Analytics (GA4). Read-only access, remove anytime.
Run the Audit
In 90 seconds the audit will evaluate over 100 data collection issues.
Review the Findings
See your scores, organized by category, with clear next steps.
Findings From Our Last 50 Audits
The issues that showed up over and over again
Not Set Source / Mediums
Not Set Source / Mediums
When GA4 can't identify where a visit came from, it lumps it into '(not set)'. The result is a black box that hides your best-performing channels.
- Paid campaigns look like they're underperforming because conversions get miscredited to 'direct'
- Budget decisions become guesswork because you can't optimize what you can't measure
- Reports shared with leadership tell the wrong story, eroding trust in the data
ROAS Measurement Across Platforms
ROAS Measurement Across Platforms
Meta, Google, TikTok, and your email tool each claim credit for the same sale. Add them up and your reported ROAS is double or triple reality.
- Spend gets poured into channels that look profitable but are taking credit from each other
- Cross-channel campaigns can't be compared fairly because the math is rigged before you start
- Finance flags the gap between platform-reported revenue and your actual bank deposits
Data Loss
Data Loss
Cookie consent, ad blockers, and misconfigured tags quietly drop a huge share of events. The gaps look like a traffic drop instead of a tracking problem.
- Conversion rate looks artificially low because untracked sessions inflate the denominator
- A/B tests run longer (or give wrong answers) because event counts are unreliable
- Strategic decisions get made on a fraction of your actual audience
Broken Ecommerce Funnel
Broken Ecommerce Funnel
Purchase events fire, but the steps between (add to cart, begin checkout, shipping, payment) are missing or out of order.
- You can't tell whether buyers bail at shipping costs, account creation, or payment
- Remarketing audiences based on funnel steps are incomplete or miss people entirely
- Site redesigns launch without a clear hypothesis about where friction actually lives
Direct Traffic Stealing Credit
Direct Traffic Stealing Credit
When referrer data gets lost (https to http jumps, meta redirects, app-to-browser handoffs), paid and social visits land in GA4 as 'direct'.
- Brand campaigns look weaker than they are; paid search looks artificially strong
- Attribution models trained on this data make systematically wrong recommendations
- You end up defending budget for channels that look like they aren't working
UTM & URL Issues
UTM & URL Issues
UTMs vary by campaign manager, capitalization, and platform, so 'Facebook', 'facebook', and 'FB' become three different rows in your reports.
- Channel-level reporting is split across dozens of duplicate entries
- Cross-campaign comparisons break because the data doesn't aggregate cleanly
- Trailing parameters from email tools and ad platforms bloat page reports with noise
I can't believe this is free! Your audit tool is amazing.
Your GA4 data has problems you don't know about yet.
Run the free audit now and find out exactly what they are and how to fix them.
Run My Free GA4 Audit Now
8661 S Sandy Parkway
Sandy, UT 84070
© 2026 Molly Data, LLC