Built for ecommerce marketing teams
A small team, an agency or two, data in six platforms, and a CEO who wants answers yesterday. We built Overlook for exactly this.
Your team, your agency, one blind spot
Your in-house team
3–5 people wearing multiple hats. Everyone does analysis — pulling reports, cross-referencing platforms, building decks. You're all platform-savvy and self-sufficient, but cross-platform questions still eat hours.
Your agency
They run paid, maybe creative too. They send you reports on their channels. But nobody sees the full picture — how Meta spend affects Klaviyo revenue, or why Shopify conversions dropped when Google Ads looked fine.
Your marketing stack, connected
The platforms your team actually lives in — connected to one AI analyst that sees across all of them.
Meta Ads
Facebook and Instagram ad performance, audience insights, and creative reporting.
GA4
Traffic, conversions, and user behavior across your site.
Shopify
Orders, products, customers, and inventory — your source of truth for revenue.
Klaviyo
Email and SMS flows, campaign performance, and revenue attribution.
Google Ads
Search, Shopping, and Display campaign performance, ROAS, and spend.
Merchant Center
Product feed health, disapprovals, and Shopping performance data.
Your company
Shopify brands doing $1M–$50M in annual revenue.
Small marketing team — 3 to 5 people — plus an agency. You handle email, retention, and strategy in-house. Your agency runs Meta, maybe Google Ads too. Everyone's in the platforms daily.
Data scattered across five or six tools. Meta, GA4, Shopify, Klaviyo, Google Ads, maybe Merchant Center and session recordings. Each one tells part of the story. None of them tell the whole story.
Cross-platform questions are the hard part. Why did conversion rate drop last week? Could be a Meta audience change, a site speed issue, an email flow that stopped firing. The answer lives across three platforms — and getting to it takes a day of tab-switching and CSV exports.
Sound familiar?
You own the number. Marketing director, VP of Marketing, Head of Growth — the title varies. The accountability doesn't.
You manage an agency (at least one). They send you reports on their channels, but you're the one who has to connect the dots across everything — paid, email, site, retention.
You're savvy with data — dangerously so. You live in these platforms. You know what to look for. The problem isn't capability, it's that cross-platform analysis is structurally slow. Five tabs, manual exports, no single view.
Your CEO asks questions you can answer — eventually. Why did revenue dip? Should we shift budget from Meta to Google? You know how to figure it out. It just takes a day instead of five minutes.
Overlook gives you both: answers you couldn't easily get before, and gets them fast. Ask in plain English. Get evidence from across your entire stack — not just one platform's slice of the picture.
Signs Overlook is right for your team
Your CEO asks why and you need a day to answer
The question is simple. The answer requires cross-referencing three platforms and a spreadsheet.
Your data lives in 5+ platforms
Meta, GA4, Shopify, Klaviyo, Google Ads — and your agency has their own view of half of it.
Everyone does analysis, nobody has time for it
Your whole team pulls data. The bottleneck isn't skill — it's the time it takes to connect the dots.
Dashboards show what happened, not why
You can see that conversion dropped. You can't see whether it was Meta, a landing page, or a Klaviyo flow.
Cross-platform questions go unanswered
How does Meta spend affect Klaviyo revenue? What's actually driving the ROAS change? These questions are hard to answer fast.
You need evidence to shift budget
Stakeholders want proof, not hunches. You need data from across the stack to make the case.
"I asked Overlook why our Google Ads conversion rate dropped last week. In 30 seconds, it identified that our landing page load time increased on mobile. Would have taken our team days to figure that out."
Sound like your team?
See how Overlook gives you answers from across your entire marketing stack — in minutes, not days.
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