AI Marketing Analyst

Free Google Ads Audit

Find wasted spend and missed opportunities in your Google Ads account. Then review how-to-fix with a specialized AI analyst.

  • Wasted spend & budget leaks
  • Bidding & campaign structure issues
  • Keyword & match type gaps
  • Ad copy & extension coverage
Overlook Google Ads audit results showing campaign grades and issues

Answering Questions Right Now At

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Diagnostic Checks
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Credit Card Required

What Gets Audited

Campaign Structure

Is your account organized for efficiency? We check campaign types, budget distribution, ad group segmentation, and search vs. shopping separation.

Bidding & Budgets

Are your bids working for you? We verify bid strategy alignment, target CPA/ROAS feasibility, budget constraints, and smart bidding eligibility.

Keywords & Targeting

Is your targeting precise? We analyze match type distribution, negative keyword gaps, search term coverage, Quality Scores, and irrelevant traffic.

Ads & Extensions

Are your ads as effective as they could be? We check RSA asset performance, ad strength, missing extensions, and headline/description coverage.

Get Your Grade
in 3 Steps

No manual exports. No spreadsheets. Just connect and let the AI run.

1. Connect your Google Ads — Read-only OAuth access. Overlook never modifies your account and you can revoke access anytime.

2. AI runs your audit — 60+ checks across 5 categories, benchmarked against ecommerce best practices and your account's setup.

3. Get your report — A prioritized list of issues with AI-powered explanations of what each problem means and how to fix it.

Get My Free Instant Ads Audit
Google Ads audit wasted spend analysis

The Audit Is
Just the Start

Found issues in your Google Ads? Overlook connects the same AI to your entire marketing stack — GA4, Meta Ads, Shopify, Klaviyo, and more — so you can see how your ads fit into the full picture.

Root cause analysis: Ask why ROAS dropped, which campaigns are wasting spend, or where post-click friction is coming from.

Live dashboards: Turn AI analysis into shareable reports that refresh automatically — no copy/paste.

Connected data: Google Ads alongside GA4, Shopify, and email in one place — no exports required.

Get My Free Instant Ads Audit See How It Works
Overlook showing connected Google Ads data alongside other marketing platform insights

Since using Overlook, I've gone from feeling uncertain about our metrics to being confident when presenting to the CEO. I get answers in minutes that used to take our data team 2 weeks.

Jeremy Warfield
Director of Ecommerce
Solo Stove

I'm real!
Jeremy Warfield, Director of Ecommerce at Solo Stove

Your Google Ads account has problems you don't know about yet.

Run the free audit now and find out exactly what they are.

Get My Free Instant Ads Audit

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