Analyze Google Analytics with AI

GA4 is powerful but overwhelming. Ask Overlook about your website performance in plain English and get instant insights without learning a complex interface.

OAuth or BigQuery connection (recommended for best performance).

See All Integrations
Overlook AI analyzing Google Analytics data

Analyze your Google Analytics now

Website insights
without the complexity

GA4's interface is notoriously difficult. Overlook lets you skip the learning curve and get straight to the insights that matter.

Traffic analysis - Understand where visitors come from and what they do.

Conversion tracking - See what's working and what's not in your funnel.

Device & browser insights - Identify technical issues affecting specific users.

Anomaly detection - Overlook spots unusual patterns before they become problems.

Google Analytics insights in Overlook

BigQuery connection
for power users

While OAuth works great, connecting GA4 via BigQuery unlocks faster queries, unlimited historical data, and more sophisticated analysis.

3-10x faster queries - BigQuery is dramatically faster than the GA4 API.

Unlimited history - Access your complete GA4 data, not just 14 months.

Advanced analysis - Statistical tools like forecasting and change detection.

We help you set it up - Free onboarding call to walk you through BigQuery.

BigQuery connection in Overlook

Connect GA4
to your full stack

GA4 alone only tells part of the story. Overlook connects your analytics to your ads, ecommerce, and session recordings.

Google Ads - See which campaigns drive GA4 conversions.

Meta Ads - Track Facebook and Instagram traffic to conversion.

Ecommerce data - Connect website behavior to actual orders.

Session recordings - Watch what users actually experience.

Full stack analytics in Overlook

Built by marketers who got tired of waiting

We've spent 10 years helping ecommerce companies understand their Google Analytics data. We've audited thousands of GA4 setups and seen every configuration imaginable.

We kept seeing the same problem: smart marketers frustrated by GA4's complexity and stuck waiting for analysts to answer basic questions.

So we built Overlook - the analytics tool we always wished existed.

  • 10 years of Google Analytics consulting experience
  • Thousands of GA4 setups audited
  • Official Google Analytics Partner
  • Creators of the internet's largest instant analytics audit

We understand GA4 inside and out. Join marketing teams who've taken back control of their data.

Learn About Us
Overlook team member

8661 S Sandy Parkway
Sandy, UT 84070

© 2026 Molly Data, LLC

Get Started

Start with an AuditContact Us

Links

Privacy PolicyTerms of ServiceData Deletion Instructions