AI-powered marketing analytics

Everything you need to get insights fast, without waiting for data teams.

Get answers in minutes
not weeks

Self-service analytics without waiting for data engineers or analysts. Ask questions and get insights immediately.

Instant analysis - Ask a question, get an answer in seconds.

No technical skills required - If you can ask a question, you can use Overlook.

Free your data team - Let them focus on strategic work instead of routine requests.

Move faster - Make decisions based on current data, not last week's report.

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Screenshot showing query response time - question asked and answer delivered in under 10 seconds

Trust your insights
with evidence

AI-generated reports with concrete evidence you can share with stakeholders. Every insight is backed by data.

Show your work - Every conclusion includes the data and reasoning behind it.

Shareable reports - Export to PDF, Google Slides, or CSV for stakeholder meetings.

Verifiable results - Stakeholders can see exactly how we arrived at each conclusion.

Build confidence - Make recommendations backed by concrete evidence, not gut feelings.

See How It Works
Screenshot of Overlook report showing data sources, methodology, and supporting evidence for insights

Be a math whiz
skip the pocket protector

AI follows analyst best practices, checks assumptions, and suggests smart follow-up questions.

Expert methodology - AI follows the same best practices professional analysts use.

Checks assumptions - Validates data quality and identifies potential issues before drawing conclusions.

Smart follow-ups - Suggests relevant questions to dig deeper into your data.

Learn as you go - Understand the 'why' behind analysis methods through clear explanations.

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Screenshot showing AI explaining its analytical approach and suggesting follow-up questions

Get past the what
to the what to do

Understand why metrics changed and get actionable recommendations on what to do about it.

Root cause analysis - Identify why metrics changed, not just that they changed.

Actionable recommendations - Get specific suggestions on what to do next.

Historical context - AI considers code changes, campaigns, and system updates when analyzing trends.

See the path forward - Understand the implications of trends and what they mean for your strategy.

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Screenshot of Overlook report showing root cause analysis and actionable recommendations

Ask in English
not code

No SQL, no queries, no technical skills required. Just ask your question naturally.

Natural language - Ask questions the way you'd ask a colleague.

No training required - Start getting insights immediately, no learning curve.

Conversational interface - Refine your questions and dig deeper through natural conversation.

No SQL needed - Marketing directors shouldn't need to be data engineers.

Try It Free
Screenshot showing simple English question typed into Overlook interface

"I'm not a technical person, but Overlook makes me feel like I have a senior analyst on my team. I just ask questions and get answers I can trust."

Jennifer Wong
Director of Ecommerce, $30M Shopify Brand

All your marketing data in one place

Google Ads

Campaign performance, keyword insights, and optimization recommendations.

Meta Ads

Facebook and Instagram ad performance across all campaign types.

Google Analytics 4

Website traffic, user behavior, and conversion analysis.

Shopify

Order data, product performance, and customer insights.

Email & SMS

Klaviyo, Attentive, and other email/SMS platforms.

Microsoft Ads

Bing and Microsoft Advertising campaign performance.

Ecommerce Platforms

BigCommerce, WooCommerce, and other major platforms.

Custom Connectors

Enterprise plans include custom data source integrations.

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