Analyze Google Ads Performance with AI

Stop wasting hours in the Google Ads interface. Ask Overlook about your campaigns, keywords, and performance in plain English and get instant insights.

One-click connection. Includes change log tracking.

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Overlook AI analyzing Google Ads data

Analyze your Google Ads now

Campaign performance
without the complexity

Google Ads is powerful but overwhelming. Overlook gives you the insights you need without drowning in settings and reports.

ROAS analysis - Track return on ad spend by campaign, ad group, and keyword.

Keyword insights - Find winners, losers, and opportunities across your account.

Performance trends - Daily, weekly, monthly breakdowns with anomaly detection.

Conversion analysis - Understand what's driving conversions and what's not.

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Google Ads analytics in Overlook

Change log tracking
built in

When ROAS drops, you need to know what changed. Overlook automatically tracks every change in your Google Ads account and correlates it with performance shifts.

Automatic change detection - We track bid changes, budget updates, and campaign edits.

Performance correlation - 'ROAS dropped 25% after yesterday's bid strategy change.'

Anomaly alerts - Get notified when metrics deviate from normal patterns.

Change reports - Shareable summaries of what changed and what happened.

Google Ads change tracking in Overlook

Connect the full
customer journey

Google Ads is just the top of the funnel. Overlook connects your ads to your website analytics, ecommerce data, and more.

GA4 integration - See what happens after users click your ads.

Ecommerce data - Track ad clicks all the way to orders and revenue.

Session recordings - Watch what users actually do on your site.

Root cause analysis - Understand why campaigns succeed or fail.

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Full funnel analytics in Overlook

Built by marketers who got tired of waiting

We've spent 10 years helping ecommerce companies optimize their Google Ads. We've managed millions in ad spend and audited thousands of accounts.

We kept seeing the same problem: smart marketers stuck waiting for analysts to answer basic questions about their campaigns.

So we built Overlook - the analytics tool we always wished existed.

  • 10 years of Google Ads consulting experience
  • Millions in managed ad spend
  • Official Google Ads Partner
  • Creators of the internet's largest instant analytics audit

We understand Google Ads inside and out. Join marketing teams who've taken back control of their data.

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