GA4 is powerful but overwhelming. Ask Overlook about your website performance in plain English and get instant insights without learning a complex interface.
OAuth or BigQuery connection (recommended for best performance).
GA4's interface is notoriously difficult. Overlook lets you skip the learning curve and get straight to the insights that matter.
While OAuth works great, connecting GA4 via BigQuery unlocks faster queries, unlimited historical data, and more sophisticated analysis.
GA4 alone only tells part of the story. Overlook connects your analytics to your ads, ecommerce, and session recordings.
We've spent 10 years helping ecommerce companies understand their Google Analytics data. We've audited thousands of GA4 setups and seen every configuration imaginable.
We kept seeing the same problem: smart marketers frustrated by GA4's complexity and stuck waiting for analysts to answer basic questions.
So we built Overlook - the analytics tool we always wished existed.
We understand GA4 inside and out. Join marketing teams who've taken back control of their data.