Analyze Hotjar Recordings with AI

Connect your Hotjar recordings and feedback to your analytics data. When metrics change, see exactly what users experienced and what they're saying.

Connect via BigQuery for instant access to recordings.

Overlook showing Hotjar session recordings

Analyze your Hotjar data now

Recordings + feedback
= complete context

Hotjar gives you both behavioral data and user feedback. Overlook connects both to your business metrics for complete understanding.

Session recordings - See the actual user experience behind metric changes.

User feedback - Connect survey responses to behavior and outcomes.

Metric correlation - Link Hotjar data to conversions and revenue.

AI insights - Overlook identifies patterns across recordings and feedback.

Hotjar session analysis in Overlook

From heatmap
to business impact

Hotjar's heatmaps show where users click. Overlook tells you what that means for your business.

Heatmap analysis - Understand click patterns in context of conversions.

Conversion correlation - See how engagement patterns affect outcomes.

Issue detection - Identify rage clicks, dead clicks, and confusion.

Device insights - Compare engagement across devices and browsers.

Hotjar heatmap analysis in Overlook

Built by marketers who got tired of waiting

We've spent 10 years helping ecommerce companies understand user behavior. We know that tools like Hotjar are invaluable - when you can connect the dots.

We kept seeing the same problem: marketers with great user research tools but no practical way to connect insights to business outcomes.

So we built Overlook - the only AI analytics tool that bridges qualitative and quantitative data.

  • 10 years of ecommerce consulting experience
  • Thousands of session recordings analyzed
  • Unique session recording integration
  • Creators of the internet's largest instant analytics audit

We understand that numbers need context. Join marketing teams who see the full picture.

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