Analyze Meta Ads Performance with AI

Cut through Meta Ads Manager complexity. Ask Overlook about your Facebook and Instagram campaigns in plain English and get instant, actionable insights.

One-click connection. Includes change log tracking.

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Overlook AI analyzing Meta Ads data

Analyze your Meta Ads now

Facebook & Instagram
performance clarity

Meta Ads Manager is notoriously confusing. Overlook gives you the insights you need in seconds, not hours of clicking around.

ROAS tracking - See return on ad spend by campaign, ad set, and creative.

Audience insights - Understand which audiences convert best.

Creative analysis - Identify top-performing ads and creative fatigue.

Trend detection - Spot performance changes before they become problems.

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Meta Ads analytics in Overlook

Change tracking
that explains results

When Meta Ads performance shifts, you need to know why. Overlook tracks every change and connects it to your results.

Automatic change logs - Budget changes, audience edits, creative swaps - all tracked.

Cause and effect - 'CPA increased 40% after audience expansion on Tuesday.'

Performance alerts - Know when metrics deviate from expected patterns.

Optimization suggestions - AI-powered recommendations based on your data.

Meta Ads change tracking in Overlook

Cross-channel
attribution clarity

Meta Ads don't exist in a vacuum. Overlook connects your Meta data to Google Ads, your website, and your ecommerce platform.

Google Ads comparison - See how Meta performs against your Google campaigns.

GA4 integration - Track the full customer journey from ad to conversion.

Ecommerce data - Connect ad clicks to actual orders and revenue.

Session recordings - Watch what users do after clicking your ads.

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Cross-channel analytics in Overlook

Built by marketers who got tired of waiting

We've spent 10 years helping ecommerce companies succeed with Meta Ads. We've managed millions in ad spend across Facebook and Instagram.

We kept seeing the same problem: smart marketers stuck waiting for analysts to pull basic campaign reports.

So we built Overlook - the analytics tool we always wished existed.

  • 10 years of Meta Ads consulting experience
  • Millions in managed ad spend
  • Official Meta Ads Partner
  • Creators of the internet's largest instant analytics audit

We understand Meta Ads inside and out. Join marketing teams who've taken back control of their data.

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