Connect GA4 to BigQuery
Get raw, unsampled GA4 data in your own BigQuery instance. Google provides this free — you just need to set it up.
Why Connect GA4 to BigQuery?
GA4's interface has limitations: data sampling on large queries, 14-month retention, and API quotas. BigQuery export gives you raw, unsampled event data in your own data warehouse — forever, with no sampling.
Google provides this for free. You just need to configure it.
Step-by-Step Instructions
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