Integrate Clarity with GA4

This GTM container sends Clarity's session ID and user ID to Google Analytics 4 as event parameters. This lets you:

• Find specific recordings — Search GA4 for a segment, get the Clarity session IDs, watch those exact recordings
• Connect metrics to evidence — When conversion drops, find the recordings that show why
• Build audiences — Create GA4 audiences based on behavior, then watch their sessions in Clarity

What's Included

The GTM container includes:

• Microsoft Clarity tag — Installs Clarity on all pages
• Session ID capture — Extracts Clarity's session and user IDs from cookies
• GA4 event — Sends clarity_session_started event with session IDs to GA4
• Utility functions — Cookie handling for reliable ID capture