Choose a guide:
- Connect GA4 to BigQuery → — Unlocks unlimited historical data, removes sampling
- Install Microsoft Clarity → — Free session recordings show you why things happen
- Integrate Clarity with GA4 → — Connect metrics to user evidence
Why These Three?
These are the three highest-impact, lowest-effort improvements any ecommerce company can make to their analytics:
GA4 → BigQuery unlocks unlimited historical data, removes sampling, and enables advanced analysis. Google provides this free — you just need to set it up.
Microsoft Clarity shows you why things happen, not just what. It's completely free with unlimited recordings.
Clarity + GA4 Integration connects quantitative data to qualitative evidence. When metrics change, find the exact sessions that explain it.
Together, these three tools give you the foundation for serious analytics — and they're all free.